President Brandon opened the meeting at 12:27. Ralph Jodice led the Pledge and Prayer.
ATTENDANCE: 38 OF OUR 77 members attended the meeting which is 48.72 %. We had two guests - Sarah Stich, guest of Justine Trucksess, and Janice Bankard, Dir of Dev YWCA, guest of Ruth Shaffer
PROGRAM: Dr Ivy Buchan, Helix, Using LinkedIn to Grow Your Brand
Dr Buchan explained that she has a sociology background, not a marketing one.
Important points in marketing is knowing who your audience is and determining if LinkedIn is right for you. She talked about the difference between messaging and marketing. You have to realize you have a very short time, less than 15 sec, to catch the attention of your audience.
She used the plan for her own business as an example. In addition to LinkedIn, she also uses Facebook and Instagram. She broke her plan into three parts to demonstrate her model. - EXPERT - they are serious about providing service; How they can help; stick to the specialties that they know & can provide
RESOURCE - provide stats on the problem; they can offer practical tips; share opportunities to do so
POSITIVE - celebrate people in her network; she nshares her passion for the particular things they offer; she promotes her clients and prospects
Ivy then explained how the various features of LinkedIn could be used to develop and market your brand.
NEXT WEEK'S PROGRAM - John Bailey - Lt. Jacque Meeker WWII Silver Star and Purple Heart recipient